After months of development, testing, and refinement, we are thrilled to announce that Smoak Forms is officially live. It is the form builder we always wished existed for WordPress — powerful enough for complex use cases, simple enough to set up in minutes.

Why We Built Smoak Forms

Every form plugin we tried fell into one of two camps: either dead simple with no flexibility, or so bloated with features that building a basic contact form felt like configuring a space shuttle. We wanted something different — a form builder that respects your time while giving you the tools to build genuinely smart forms.

Smoak Forms is built around three core principles:

• Conditional logic that actually works. Questions adapt based on previous answers, creating unique paths for every respondent. No more forcing everyone through the same rigid sequence.
• Scoring and calculations built in. Assign point values to answers, calculate totals in real time, and route users to different outcomes based on their score. Perfect for quizzes, assessments, pricing calculators, and lead qualification.
• Multi-step wizards out of the box. Break long forms into digestible steps with progress indicators, smooth transitions, and per-step validation. Users complete more forms when they can see the finish line.

What You Get Today

Smoak Forms ships as a single WordPress plugin with everything included — no add-ons, no upsells, no “Pro” tier hiding the features you actually need. Here is what is in the box:

• Drag-and-drop form builder with a visual canvas that shows exactly how your form will look
• Conditional branching — show, hide, or skip questions based on any combination of answers
• Score totals with customizable point values per answer choice
• URL redirects based on score ranges — send users to unique endpoints depending on their results
• Multi-step layouts with progress bars and smooth step transitions
• Email notifications with merge tags that pull in form data dynamically
• Per-form color skins so every form can match its context
• Clean, semantic HTML output — no inline styles, no layout jank, no bloated markup

One-Time Purchase, Lifetime Updates

We are not interested in the subscription treadmill. Smoak Forms is a one-time purchase starting at $39 for a single site. That includes lifetime updates and priority support. No annual renewals, no surprise charges, no features locked behind tiers.

We believe great software should be affordable and straightforward. You buy it, you own it, you use it.

See It in Action

The best way to understand what Smoak Forms can do is to try it. We have built three interactive demos that showcase different use cases:

• Personality Quiz — a branching quiz that scores answers and routes to a unique result page
• Pricing Calculator — a multi-step form that calculates a custom quote in real time
• Lead Qualification — a conditional form that adapts its questions based on the prospect’s answers

Try the live demos and see for yourself. Then head to the Smoak Forms page to grab your copy.

Welcome to smarter WordPress forms. We are just getting started.